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The Message Writer

The Message Writer drafts your outreach, one personalized email or LinkedIn message at a time, written for a specific prospect rather than blasted to a list.

Grounded in real facts​

Every draft is built on what you actually know about the prospect, plus research. When that research has gone out of date, it's refreshed before the message is written — unless your team turned that off in Automatic AI work, in which case the message is written on what you already have. That means:

  • No made-up facts. It only uses what's real.
  • No generic templates. Each message is written for one person.

It finds a real angle​

Instead of opening with "I came across your company…", the Message Writer hunts for a specific, non-obvious reason to reach out, something genuine about that prospect that earns a reply.

Right style for the channel​

A cold email and a LinkedIn message aren't the same thing, and the Message Writer knows it. It matches the tone and length to the channel you're using.

It also checks the channel is genuinely open before it writes: it will only pick LinkedIn for someone you're actually Connected to, because LinkedIn won't deliver a message to a non-connection. If a request is still waiting to be accepted, it uses email instead, or waits. See Connection requests.

How to start it​

You decide when to draft outreach. The quickest way is to ask your main AI Agent ("draft an intro"), or move a contact to "To Contact". A few things need to be true first: the contact must be qualified and matched to a persona, your ICP needs at least one linked problem, and there has to be a usable channel, room within your sending limits, and an owner. See Starting AI work for how to trigger it and Outreach for the full flow. It writes one draft per person at a time, and follows the spacing you set between messages — see Channels.

note

If something it needs is missing, the contact moves to "Could Not Contact" with a plain-language reason, so you know exactly what to fix.

You always have the final say​

The Message Writer never sends anything on its own. It hands you a draft to review, edit, and send when you're happy with it. Drafts land in your Tasks for approval (not the Messages tab); see Tasks and approvals, and you manage the whole flow from Outreach.

tip

Don't love a draft? Send it back with a quick note on what to change, and it'll write you a fresh one.

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